1. Designed end-to-end user flows, wireframes, and high-fidelity interfaces for adaptive experiences.

2. Conducted usability testing and multiple design iterations, improving feature discoverability by 30%.

3. Explored & validated ideas using AI-powered tools for research &UX copywriting.

4. Delivered design solutions while ensuring technical feasibility & smooth developer handoff.

1. Led end-to-end design processes for diverse domains, including POS systems, FinTech, social media, government projects, and aviation.

2. Collaborated with product owners, developers, BAs, QAs, and stakeholders to align requirements, functionality, and design strategies.

3. Built comprehensive design systems to ensure consistency across platforms.

4. Improved product UX through research, user feedback, and iterative design processes.

5. Created design iterations to address user pain points and optimize functionality.

6. Designed products from scratch by transforming client PRDs into wireframes and high-fidelity designs, facilitated through client meetings and collaborative feedbacks.

7. Designed products for renowned brands like Americana, Exchange, LogiNext, and Crewconnex.

1. Assisted in designing and refining digital platforms to align with user needs and business goals.

2. Collaborated with senior designers, developers, and stakeholders to contribute to impactful design strategies.

3. Prepared and delivered design assets, ensuring alignment with development timelines.

4. Strengthened problem-solving, UI Designs, UX Research, design systems skills by addressing design challenges under mentor guidance and maintaining clarity.

5. Gained hands-on experience through contributions to diverse projects, including social media platforms and government initiatives.

A leading restaurant operator in the MENA &amp; Kazakhstan region, managing iconic global brands such as KFC, Pizza Hut, etc. With operations spanning over 50 years &amp; multiple countries, the company was seeking to modernize its in-store payment operations &amp; management to reduce costs, increase efficiency, &amp; improve staff productivity.

The design process is never strictly linear—it adapts to the product type, client needs, &amp; timeline, where certain stages may be prioritised over others.

A problem landed my desk that first sounded more like a solution but not a crucial problem:&nbsp;

But instead of jumping into design, I asked&nbsp;<b>“WHY?”. What’s the actual friction?</b>&nbsp;Through discussions, we identified the true problem:

Here are three key constraints that significantly influenced the design process. They may not seem complex at first glance, but each had a real impact on product quality, timelines, and collaboration.

Here are selected low-fidelity wireframes and the rationale behind the designs, created to explore and address the problem.<br>

The impact metrics shared here are&nbsp;hypothetical and based on initial projections. They are not actual measured results and should not be interpreted as final business outcomes.

Each tool below played a strategic role at different stages of the design process from early ideation to final execution.

A leading restaurant operator in the MENA & Kazakhstan region, managing iconic global brands such as KFC, Pizza Hut, etc. With operations spanning over 50 years & multiple countries, the company was seeking to modernize its in-store payment operations & management to reduce costs, increase efficiency, & improve staff productivity.

The design process is never strictly linear, it adapts to the product type, client needs, & timeline, where certain stages may be prioritised over others.

A problem landed my desk that first sounded more like a solution but not a crucial problem. But instead of jumping into design, I asked 

“WHY?”. What’s the actual friction?

 Through discussions, we identified the true problem:

SoftPOS (Software Point of Sale) is a simple way to turn any smartphone or tablet into a payment machine. Businesses don’t need extra hardware just a phone and the app.

It also works like smart software that can be customised. For example, businesses can:

So, SoftPOS is not just for collecting payments it can be adjusted to fit different business needs.

Here are selected low-fidelity wireframes and the rationale behind the designs, created to explore and address the problem.

The impact metrics shared here are hypothetical and based on initial projections. They are not actual measured results and should not be interpreted as final business outcomes.

Revolutionising Payments & Management: A Unified SoftPoS Solution.

The design process is never strictly linear—it adapts to the product type, client needs, and timeline, where certain stages may be prioritised over others.

 driven real estate startup aiming to transform how people 

 with ease, & access valuable insights to make informed investment decisions all within a user-friendly digital experience. With a mission to make 

property investment accessible, transparent, & liquid

, the company bridges the gap between everyday investors and high-value real estate through the power of technology.

The design process is never strictly linear it adapts to the product type, client needs, & timeline, where certain stages may be prioritised over others.

I'm Sonali Kushwaha a Product & UI/UX Designer.